The discounts you can get depend on how much prep work you do for the post office. One way to lower your costs is through postage discounts. Your format and mailing list type will determine which of these are options. Marketing Mail and EDDM ® bulk postage rates are lower than First-Class and Priority mail. Postage: Several factors determine your final postage rate.Adding variable data printing (VDP) and high-end materials or finishes increases your printing costs. The smaller and simpler the format, the lower the cost to print your pieces. Printing: Print costs vary based on the quantity and complexity of what you’re printing.Having someone else do your design often comes with a fee, but some providers include it for free. If you create your own design in-house, you could save some money. Design: The price you pay for your design can vary depending on a variety of factors.The more selects or filters you add to a targeted list, the more expensive it gets. If you need a very specific audience, you’ll want to choose a targeted list. Mailing List: Saturation lists cost the least.Here’s a quick overview of the main costs of direct mail marketing: You also need to get postal certifications from the post office before being granted permission to use direct mail.Are you wondering how much direct mail costs? As you can see, there are a lot of factors that go into direct mail marketing that can influence the price you pay. You also need to deal with other entities and buy the postcards and mailing lists (although some companies, including UZ Marketing allows you to purchase both at the same time). The response rates are typically double than EDDM, based on various anecdotal reports around the web.ĭrawbacks include the time required from start to finish, which is anywhere from 2-4 weeks from commencing to the point it finally reaches the mailbox of your audience. Other advantages of using Direct mail is that you can use standard postcards successfully, which drastically reduces the cost of printing. This allows your targeted campaign to hone in on only those individuals you believe will have the highest response rate, and indeed that is what past results show. You can purchase mailing lists from third party companies that let you choose demographics such as age, race, gender, income level, and other variable data. The difference, however, is that Direct Mail campaigns are targeted based on your preference. The printing cost is also higher, since the USPS has specific size requirements of all EDDM postcards.ĭirect Mail is similar to EDDM in that it’s also in the mail advertising category. The actual response rate for EDDM is lower than targeted direct mail. Just print your cards, pick your routes, and send your blast.ĮDDM isn’t without drawbacks, however. EDDM is also far easier to put into practice than Direct Mail, since it doesn’t require you to purchase mailing lists from a third party source. That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area. You can also select the zip codes to send the cards out in. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it.
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